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ERNIE CRAWFORD
President and CEO
An electronic document industry pioneer, Ernie Crawford is the President and CEO of Flatirons Digital Innovations (FDI). One of only 17 people worldwide with M-EDP (Master Electronic Document Professional) designation, Ernie has more than 30 years of senior marketing and management experience in the high-volume electronic printing market. Through Ernie’s leadership, Flatirons builds on its nearly 20-year history in enterprise content management as it continues to grow it into a prominent provider of content services for digital transformation.
Early in his career, Ernie built successful marketing and support organizations within Xerox Canada. He has consulted with many prominent companies in the industry including IBM and Xerox.
Ernie is an avid skier and the father of two beautiful daughters.
“The importance of clear, accurate, and timely information is fundamental both to help organizations run smoothly and to help people find and use information to make critical decisions in their lives. I am proud to work with such a talented team that uses these values as their guiding principles and reflects them in the dedication they show clients every day.”
RON FRIEDMAN
Chief Operating Officer
A recognized leader in the high technology software industry, Ron Friedman brings more than 30 years of sales, general management, and executive leadership expertise to FDI. Prior to joining FDI, Ron provided executive and senior management coaching, revenue acceleration, and business transformation services through his consulting practice Customized Selling Solutions International (CSSI).
Before establishing CSSI, Ron served as President and COO of Group 1 Software. During his 19-year tenure with Group 1, Friedman oversaw the firm’s initial public offering (NASDAQ – GSOF), negotiated and implemented key acquisitions, directed international expansion and grew annual revenues to over $150M. In 2003, Group 1 was sold to Pitney Bowes for in excess of $450M.
Ron also held a partnership position at Fineman & Associates, a consulting firm specializing in internal cost management programs as well as sales and marketing strategies, and he held senior management positions with two companies that provided computer services and turnkey computer solutions to wholesalers, manufacturers and public accounting firms.
“Throughout my career, I have enjoyed working with companies to expand their markets – both geographically and vertically – and achieve impressive revenue and operational results. I’m pleased to work with a distinguished team of colleagues at FDI to propel the business forward.”
GEORGE FLORENTINE
Vice President of Technologies
George runs R&D and engineering for Flatirons. He joined the company in 2006, having spent a number of years doing consulting, R&D and product management in the content management space. George originally ran Flatirons’ Content Technologies line of business where he oversaw engineering and project delivery before stepping into a VP of Engineering role. As Flatirons grew, George became CTO and led engineering for a multi-business organization.
George has a degree in nuclear engineering from M.I.T., is a self-proclaimed science geek, and thrives on mentoring and coaching individuals at work and through community activities. His mantra is to make the world a better place through engineering.
“At my core I‘m an engineer. I love building things: software, companies, and cultures. For over 20 years, I’ve worked with great people and led teams as we passionately developed and delivered solutions in the financial services, healthcare, publishing, and a number of other industries.”
JULIE FOUQUE
Vice President of Marketing
As head of marketing at Flatirons, Julie develops and executes revenue-generating, joint marketing programs with the Flatirons sales team and channel partners. She leads branding, content and digital marketing, lead generation, communications, and marketing operations.
Julie joined Flatirons in 2012, jump-starting the marketing team and building its communications and operational infrastructure, then managing marketing through a series of acquisitions. She designed and executed a partner marketing program that was recognized in 2016 by the Enterprise Content Division of EMC (now Dell EMC) for Excellence in Partner Marketing and continuously seeks out marketing tools and builds programs to enhance communications with partners, customers, and other audiences.
Prior to joining Flatirons, Julie held roles in corporate communications, marketing communications, creative services, website management, and senior product marketing at Quark Software and StorageTek. Julie holds a bachelor’s degree in French from Kalamazoo College and a master’s degree in International Relations from American University.
“I’m a firm believer that clear and effective communications are at the heart of any successful endeavor. I thoroughly enjoy working with brilliant technologists and translating complex information into easily understood communications that connect organizations with business solutions that are right for them.”
REGINA KERSHNER
Vice President of Operations
Regina oversees the day-to-day operations and is responsible for ensuring the success of our customers by effectively managing our team’s service delivery. Regina’s focus is on making it easy for clients to work with Flatirons by optimizing how work gets done and building high calibur, collaborative, productive teams who deliver quality results with an outstanding client experience.
As an executive with over 20 years of leading the global delivery of professional services, Regina is an experienced leader, consultant and agile coach practiced at guiding integrated client and Flatirons project teams to thrive in their use of agile principles and in their progression from vision-to-value with a focus on rapid delivery of high-quality, working software based on a clear shared definition of success.
“My primary motivation is to help our clients maximize the valuethat their digital content brings to every day lives. We do this through a team of consultants and software engineers whoseexpertise in content lifecycle and digital transformation is unsurpassed. Our team uses best practice agile software development and project management processes to deliver high-quality solutions that enable our clients to maximize the value from their digital content.”
Prior to joining Flatirons, Regina led the Americas and Word-Wide IT Service Management Professional Services Practice at Hewlett-Packard. She holds a bachelor’s degree in Business and Management Information Systems from California Polytechnic State University.