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ERNIE CRAWFORD
President and CEO
An electronic document industry pioneer, Ernie Crawford is the President and CEO of Flatirons Digital Innovations (FDI). One of only 17 people worldwide with M-EDP (Master Electronic Document Professional) designation, Ernie has more than 30 years of senior marketing and management experience in the high-volume electronic printing market. Through Ernie’s leadership, Flatirons builds on its nearly 20-year history in enterprise content management as it continues to grow it into a prominent provider of content services for digital transformation.
Early in his career, Ernie built successful marketing and support organizations within Xerox Canada. He has consulted with many prominent companies in the industry including IBM and Xerox.
Ernie is an avid skier and the father of two beautiful daughters.
“The importance of clear, accurate, and timely information is fundamental both to help organizations run smoothly and to help people find and use information to make critical decisions in their lives. I am proud to work with such a talented team that uses these values as their guiding principles and reflects them in the dedication they show clients every day.”
KEVIN ROWLAND
Chief Operating Officer
Kevin spearheads strategic planning and execution in support of FDI’s revenue goals. Throughout his 17+ year career in energy, financial services, healthcare, and other industries, Kevin has repeatedly driven substantial revenue and margin growth by productizing offerings, scaling capabilities, integrating and fostering work cultures, monetizing thought capital, and investing in the upskilling of individuals’ abilities.
Kevin began his career at Accenture, travelled the world as an energy consultant, and assisted financial institutions with restructuring and adherence to complex regulations before finding a passion in creating digital products that deliver new experiences. Through his ingenuity, business acumen, and customer-centric focus, Kevin has consistently helped clients address their critical business challenges while opening new revenue streams. He has served with global management consultancies, digital strategy and experience design agencies, and product development firms. Kevin also was part of the founding executive team with a payments fintech startup.
A self-described “aspiring card minnow,” Kevin graduated from the Colorado School of Mines with a bachelor’s degree in chemical engineering and a minor in economics and business.
“During my professional journey, I’ve developed a foundational view that all companies are becoming digital companies—either through a desired transformation or a forced transition. To succeed, I believe firms need to chase bold ideas, fail fast, structure and secure their data while making it accessible, and empower talented people with a passion for their craft.”
TONY APUZZO
Director of Engineering
Tony runs R&D and engineering for Flatirons and has been with the company since 2004. Tony leads the adoption and use of Flatirons’ best practices for software engineering, works with technical and architectural leaders from our clients to provide overall guidance on solution architectures, and provides career and technical guidance to our engineering team.
During his more than 20 years in the Information Technology industry, Tony has served as a director, distinguished engineer, enterprise architect, technical lead, and software developer. Tony’s experience encompasses all phases of the software development life cycle. He is focused on delivering maximum value to customers through innovative use of commercial, open-source, and bespoke software.
In his spare time, Tony enjoys hiking, skiing, and mountain biking, but you will often find him working on home automation or doing bike maintenance.
SCOTT BAKER
Vice President of Sales
Scott has 30+ years of executive experience in global sales, strategic alliances, international business development, marketing, and strategy in the enterprise content management, enterprise output management, and business intelligence software markets. He currently serves as Vice President for Sales at FDI, owning the pipeline and managing the team toward its revenue targets.
Scott also serves as Executive Vice President at Crawford Technologies, the parent company of FDI, where he has been heavily involved in strategy and planning, business development, and corporate and product marketing. Previous roles include Vice President of Strategy and Channels at NEPS LLC and Vice President of Worldwide Business Development and Worldwide Channels at GMC Software AG. Scott also has held key positions with the pioneering software companies in COLD, EBPP/ESP and report mining markets.
Scott is a frequent public speaker and author on enterprise content management, customer communications management, SaaS, variable data publishing, production print, social media, and analytics.
REGINA KERSHNER
Vice President of Operations
Regina oversees the day-to-day operations and is responsible for ensuring the success of our customers by effectively managing our team’s service delivery. Regina’s focus is on making it easy for clients to work with Flatirons by optimizing how work gets done and building high calibur, collaborative, productive teams who deliver quality results with an outstanding client experience.
As an executive with over 20 years of leading the global delivery of professional services, Regina is an experienced leader, consultant and agile coach practiced at guiding integrated client and Flatirons project teams to thrive in their use of agile principles and in their progression from vision-to-value with a focus on rapid delivery of high-quality, working software based on a clear shared definition of success.
“My primary motivation is to help our clients maximize the valuethat their digital content brings to every day lives. We do this through a team of consultants and software engineers whoseexpertise in content lifecycle and digital transformation is unsurpassed. Our team uses best practice agile software development and project management processes to deliver high-quality solutions that enable our clients to maximize the value from their digital content.”
Prior to joining Flatirons, Regina led the Americas and Word-Wide IT Service Management Professional Services Practice at Hewlett-Packard. She holds a bachelor’s degree in Business and Management Information Systems from California Polytechnic State University.